DeFi Dashboards

DeFi Dashboards

Challenge

DeFi dashboards overwhelmed users with data, leaving them uncertain about their financial positions and the risks involved.

Solution

I focused on a human-centered design approach to transform raw data into visually engaging dashboards.

Responsibilities

Product Design Lead, 0 β†’ 1, Front-end

Impact

Transforming a 0 β†’ 1 product, the design introduced clarity where none existed before, setting the foundation for a user-centered DeFi experience. This approach led to a 50% increase in active user engagement as liquidity providers felt confident navigating complex markets.


The design not only simplified tasks but fundamentally changed the way users interacted with financial risk, turning a previously intimidating process into a strategic advantage that empowered decision-making and minimized costly errors.

CurbCutOS

CurbCutOS

Challenge

Corporate businesses struggle to make their digital products accessible at scale, facing complex challenges that require clear, actionable solutions. Existing tools were either too complicated or lacked the intuitive design needed to drive real change.

Solution

I led the design of CurbCutOS, building a robust, user-centered system from scratch. The goal was to transform accessibility challenges into a seamless, empowering experience that businesses could integrate effortlessly.

Responsibilities

Design Leadership, SaaS Product Design

Credits

Mark Pound, Will Bubenik, Genevieve Rayner

Impact

CurbCutOS became a pivotal tool in reducing accessibility-related costs for businesses. By simplifying compliance and reducing errors, companies saved on costly retrofits and fines, resulting in significant operational savings.

My design made accessibility not just a compliance requirement but a cost-effective business strategy.

Atlas

Atlas

Challenge

Navigating the world of digital art trading was complex, especially for experienced traders who needed a platform that could keep pace with market trends and evolving needs.

Solution

I led the design of Atlas, a marketplace for digital art collectors, working alongside engineers and a small team of designers. We crafted a robust design system that could rapidly adapt, making trading intuitive and accessible.

Responsibilities

Leading product design, building adaptive design systems, engineer collaboration

Credits

Calvin Park, Alex Kwiatkowski, Chester LaCroix

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LinkedIn β†—

@lfgraf β†—

Impact

Atlas redefined the digital art trading experience. The platform’s first iteration empowered traders with a seamless interface that balanced power and simplicity. With an adaptable design system, we transformed trading into an effortless, engaging process, setting a new standard in the digital art market.

Zalando

Zalando

Challenge

Zalando’s design system needed consistency and clear guidelines to support diverse teams across the company in building cohesive, user-friendly interfaces.

Solution

I enhanced the design system for Zalando’s business tools by creating comprehensive guidelines and documentation. My work bridged gaps between teams, ensuring a unified approach to design that maintained brand integrity and user experience.

Responsibilities

Design system leadership improvement, Guideline creation and documentation, Cross-team design alignment

Credits

Stefano Contiero, Robert Kortenoeven, Stefania Russo

Impact

The updated design system accelerated development, reduced design inconsistencies, and improved user experiences. Teams worked more efficiently, leading to faster product releases and a measurable boost in key business metrics.


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Contract Consultancies

Contract Consultancies

Challenge

Diverse brands and institutions needed bespoke design solutions to elevate their digital presence and enhance user experiences.

Solution

Since 2018, I have worked as a Brand, Web, and Product Designer across various industries, delivering tailored designs that bridge the gap between business goals and user needs. My approach focuses on creating clear, consistent interfaces and impactful brand identities.

Responsibilities

Brand and web design, Product design, Cross-industry design strategy

Credits

Tela, Wineg.pt, Lyfe, U.S. National Museum Archives, Artscapy, Ethos, Apple…

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