Challenge
DeFi dashboards overwhelmed users with data, leaving them uncertain about their financial positions and the risks involved.
Solution
I focused on a human-centered design approach to transform raw data into visually engaging dashboards.
Responsibilities
Product Design Lead, 0 β 1, Front-end
Impact
Transforming a 0 β 1 product, the design introduced clarity where none existed before, setting the foundation for a user-centered DeFi experience. This approach led to a 50% increase in active user engagement as liquidity providers felt confident navigating complex markets.
The design not only simplified tasks but fundamentally changed the way users interacted with financial risk, turning a previously intimidating process into a strategic advantage that empowered decision-making and minimized costly errors.
Challenge
Corporate businesses struggle to make their digital products accessible at scale, facing complex challenges that require clear, actionable solutions. Existing tools were either too complicated or lacked the intuitive design needed to drive real change.
Solution
I led the design of CurbCutOS, building a robust, user-centered system from scratch. The goal was to transform accessibility challenges into a seamless, empowering experience that businesses could integrate effortlessly.
Responsibilities
Design Leadership, SaaS Product Design
Credits
Mark Pound, Will Bubenik, Genevieve Rayner
Impact
CurbCutOS became a pivotal tool in reducing accessibility-related costs for businesses. By simplifying compliance and reducing errors, companies saved on costly retrofits and fines, resulting in significant operational savings.
My design made accessibility not just a compliance requirement but a cost-effective business strategy.
Challenge
Navigating the world of digital art trading was complex, especially for experienced traders who needed a platform that could keep pace with market trends and evolving needs.
Solution
I led the design of Atlas, a marketplace for digital art collectors, working alongside engineers and a small team of designers. We crafted a robust design system that could rapidly adapt, making trading intuitive and accessible.
Responsibilities
Leading product design, building adaptive design systems, engineer collaboration
Credits
Calvin Park, Alex Kwiatkowski, Chester LaCroix
Challenge
Zalandoβs design system needed consistency and clear guidelines to support diverse teams across the company in building cohesive, user-friendly interfaces.
Solution
I enhanced the design system for Zalandoβs business tools by creating comprehensive guidelines and documentation. My work bridged gaps between teams, ensuring a unified approach to design that maintained brand integrity and user experience.
Responsibilities
Design system leadership improvement, Guideline creation and documentation, Cross-team design alignment
Credits
Stefano Contiero, Robert Kortenoeven, Stefania Russo
Impact
The updated design system accelerated development, reduced design inconsistencies, and improved user experiences. Teams worked more efficiently, leading to faster product releases and a measurable boost in key business metrics.
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Challenge
Diverse brands and institutions needed bespoke design solutions to elevate their digital presence and enhance user experiences.
Solution
Since 2018, I have worked as a Brand, Web, and Product Designer across various industries, delivering tailored designs that bridge the gap between business goals and user needs. My approach focuses on creating clear, consistent interfaces and impactful brand identities.
Responsibilities
Brand and web design, Product design, Cross-industry design strategy
Credits
Tela, Wineg.pt, Lyfe, U.S. National Museum Archives, Artscapy, Ethos, Appleβ¦