Background
I grew up in Italy, in Vico Equense. A small town same distance close from Amalfi and Pompei. I spent the majority of my 20s around Sorrento and Napoli.
Interests
I've been interested in playing instruments, figuring things out, approach things mindfully and travels. Getting exposed to discomfort.
Feelings
Some of the companies or products that make me feel something are Aēsop, ARCHES, Apple, Cruzada, La Marzocco, The School of Life, Walden…
How It All Started
I started studying software engineering in university, but soon realized my true passion was in design.
I switched paths, diving into branding and web design. I won some awards and landed an internship at Apple on the Academy Program working on iOS and watchOS apps.
Striking Out on My Own
After Apple, I started my own design consultancy.
For over four years, I worked with all kinds of clients. I led a big B2B design system project at Zalando, created a mobile app for TravelNest, and helped many startups turn their ideas into real products contributing to $1B+ in evaluation.
Exploring New Territories
As technology evolved, so did I.
I lead design at Atlas, an NFT marketplace backed by Eric Schmidt. There, I created a "design system directory" and led a small team of designers. Later, I joined CurbCutOS as their Design Lead. We focused on making digital services more accessible to everyone.
What I Believe In
1. Keep it simple
2. Be practical
3. Focus on details that truly matter
Where I Am Now
Today, I'm based in Toronto, working on AI agents and decentralized finance (DeFi). I'm using my mix of design skills and technical knowledge to shape these cutting-edge products.
Beyond Work
When I'm not designing, I enjoy meditation and traveling. These help me stay grounded and bring fresh perspectives to my work.